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Research papers

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Philip Rich, Trevor Sharot
Company: Nielsen
November 1, 1996
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Citation

Rich and Sharot (1996a, November 01). Media measurement in a megacity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-measurement-in-a-megacity


Research papers

Tigers by the tail

We can expect to see Television audience measurement services expand to more and more developing countries in the near future. These markets are often characterised by widely varying levels of station coverage, television penetration and considerable...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Kenda Harris Rehayel, Philip Rich
June 15, 1996
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Citation

Rehayel and Rich (1996a, June 15). Tigers by the tail. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tigers-by-the-tail